For a constant inflow of patients, you need to attract and delight your existing patients and take initiative to attract new ones. You ought to offer a good treatment to cure their ailment along with effective marketing efforts. You need to understand the hidden opportunities of this marketing landscape and make use of the below stated 10 marketing hacks to grow your practice.
In today’s world of the Internet, your practice cannot exist without a website. Your practice website is the first impression of you that makes it imperative for you to have an intuitive and informative website. The website should have a smooth navigation and specifically designed funnels for different personas. In addition to the user interface, the website needs to be updated on a regular basis to match the present trends. This will especially delight the tech-savvy patients.
The website should clearly state who you are, services offered by your practice, address and appointment schedule.
- Responsive website
You need to have a responsive website to cater to the target audience using the Internet on your mobile phones and tablets. Your website should have smooth navigation and presentation on every device. Remember that your call-to-action buttons have clear visibility.
Blog plays a significant role in enhancing your thought-leader personality and growing trust of your patients in your practice. Via blog, a searcher can get answers to his numerous questions related to an ailment or treatment. It gives you a better visibility and plays a major role in search engine optimization.
Make use of the right keywords to get better traffic on your blog. If not initially, with time, keywords will help in attracting your target audience. Also, to notify your patient base about your latest blog, share it on social media and email
Search engine Optimization is not limited to the blog post. Your website ranking on search engines such as Google, Bing, and Yahoo is dependent on the optimization of your website. High-conversion keywords should be used in URL, page title, content and blog title.
For higher engagement, your practice website should load faster. This will make more people land on your website and interact with you. The stay time on your website helps search engine to identify the effectiveness of website and practice. You can take help of Google AdWords to find the right keywords for your practice.
- Social media
Presence on social media sites is another essential for your practice growth. If you can’t be present and actively maintain an account on all social media platforms, try to be on the most popular ones such as Facebook, Twitter, LinkedIn, Instagram and YouTube. People use these platforms to share their views, experiences, knowledge, and queries. It is one of the best ways to engage with your target audience.
- Presence on review sites
The importance of online reviews is known to all. More than 80% of people trust on online reviews as a personal recommendation. Reviews have the power to make or break your practice reputation. Online reputation management appears to be an overwhelming task for many. Since you need to handle negative comments in a nicer way and push them back with your positive reviews. This will help you attract new customers and build a stronger reputation for your practice. If you find reputation management difficult, you can contact myPracticeReputation. We will be happy to help you.
Take the first step to protect your online reputation and request your Online Reputation Assessment.
- Press Releases
Media presence is essential for growing your practice. It is a great way to make more people know about your existence and achievements. The elderly and baby boomers are inclined to what media talks about.
For your every new activity such as an addition of a new service, hiring a new staff, or winning an award needs to get noticed by media and other people. A one-page description of your practice in local newspapers can add great credibility to your practice.
- Not losing on Existing patients
Existing patients are the real treasure of your practice. So, it is necessary to keep your current patient and cultivate patient loyalty by staying in touch with them. How? By sending postcards, emails, newsletter, appointment reminders etc. at regular intervals. This builds a positive image of your practice and strengthens your reputation.
- Referral programs
Referrals are a great way to increase your patient base. You get to know about new patients via your current patients. You can email a referral link, include a referral card with invoices or add a form on your website to gather referrals that increase your qualified leads.
In addition to patients, you should also go for referrals from other physicians. Patients coming from other practitioners or specialists boost your practice and enhance your practice reputation. You need to stay in the minds of other physicians, so keep in touch via emails or newsletter.
Surveys, seminars, open houses are some special events that increase patient engagement, thereby leading to the attraction of more new patients to your practice. You should organize such event at regular intervals. This will even help your patients get involved with your staff and assure loyalty.
In addition to the above-mentioned list, you make use of appreciation or give-away gifts imprinted with your name and contact details.