Competition in the healthcare market makes it imperative for you to have a strong online presence for your practice. Now, the success of your practice is in the hands of your patients. They have more options to choose from and so they opt for online analysis. Below are some ways that can help you build a strong online presence for your practice.
- Responsive Website
First, you need to have a responsive website with simple navigation. Secondly, it should have a minimalistic style to hook people. A cluttered website and difficult navigation will confuse an individual and lose his interest in your practice. Thirdly, it is necessary for your website to highlight your contact details and education as well as experience.
- Mobile-Friendly Website
Your website content and graphic elements should have mobile compatibility. Most people prefer to browse the Internet over their smartphones instead of laptops. Also, get a mobile app for accelerating the success of your practice. mHealth helps patients get guidance on their health issues and helps you stay connected to your patients 24/7.
- Strong SEO
Your website or content can never display amazing online presence until you have good SEO. You need to invest a good amount in search engine optimization to win the competition of Google ranking. So, to expand online presence of your practice, insert appropriate keywords even in your website links and website content. Make use of Google Keyword Planner for analysis of high-conversion keywords.
- Creative Blogs
The next important element affecting your online presence is your blog page. This helps you showcase your thought-leader personality to your target audience. Finding informative content to read will attract readers to your practice. In addition to blog posting on your website or WordPress, you should go for guest posting. Get your article published on a site similar to your niche to capture a new set of audience members.
- Frequent Emails
Connect with your patients via emails. These can be used to remind them about their appointments or follow-ups. Be they general health tips or focused on a specific ailment, emails can and should be sent to a segmented list of patients based on their age, gender, location, etc. Emails sent on occasions such as birthdays, anniversaries or holidays are ways to talk about your practice.
- Different Content Forms
Other than blogs, content needs to be published in different forms such as videos, infographics, podcasts etc. Complex healthcare terminology might disinterest an individual, but when medical procedures are simplified in the form of short videos, everyone is excited to view them. Infographic representation of plain text is another way to make people read your informative content. Also, you can upload podcasts for consumers to do their work and listen to your seminars.
- Grow Social Media Presence
Social media is a very powerful online marketing tool. Activities on these platforms such as likes, shares, retweets, etc. help your website rank better in Google searches. For this, you need to have an account on all social media platforms and actively post content for your patients. Also, comment on different posts related to your niche or posts from your consumers. Your content should be appealing enough to attract people outside the healthcare profession. Social media helps you reach your target audience, near or far.
- More Citations
Citation means mentioning of your practice online at a different place. It includes your practice name, address and phone number. The more citations you have, the more trust people will have in your practice. This will again help you better your Google ranking.
- Customer Satisfaction
Apart from online marketing, what matters the most is the service or treatment you offer to your patients. A delighted customer is likely to visit your practice the next time and post good reviews for you on various review platforms. Word-of-mouth marketing from existing patients will also help you get more references, thereby growing the offline presence of your practice.
- Participation in Seminars and Camps
You should have active participation in health seminars organized in nearby colleges or health camps in your community. This gives you an opportunity to interact with the locals about yourself and your practice.
All these activities will help you create a good online reputation for your practice and lead to its expansion. For any assistance, you can contact myPracticeReputation.com.