5 Ways to Drive Organic Traffic to Your Healthcare Website

5 Ways to Drive Organic Traffic to Your Healthcare Website

If your medical practice has a website, it needs visitors. The more, the merrier. More traffic will translate to more online visibility and an improved bottom line. However, high but random traffic will not add much value to your website or its content. Therefore, your focus should be on driving the right traffic, consisting of potential patients who can contribute to the growth of your practice. But let’s face it, attracting the right traffic can be a very tiring and testing job. And because this is the first step in the process of generating qualified leads, it is important to do it right.

Organic traffic on your website is an important indicator of your practice’s growth. It can help you to see how well your marketing campaigns are working, gather insight about your target audience to make strategic decisions, improve your SEO strategies and search engine credibility, generate qualified leads and improve conversions.

Attract Website Visitors

How to Attract Website Visitors

If you already have a website, you have perhaps tried the usual tactics like content marketing, social media marketing, search engine optimization (SEO) and pay-per-click (PPC) to increase your website traffic. These tricks often work well, but sometimes no amount of marketing can help increase traffic if your website is poorly designed. However, if your website is built professionally and is optimized for conversions, getting a jump in online traffic could mean more patients and more profits. In order to help you increase your website traffic, we have put together a list of five proven tactics.

  1. Revamp your website: A basic, nonappealing website is not going to attract your target patients for a long time. You will need to ensure that the content on your website is geared toward attracting and engaging your target audience. The terminology and vocabulary provided in your marketing materials must be available on your website. Visitors who are looking for a high-end experience will not be very impressed if your website is slow to load or has technical issues.
  2. Use SEO to help searchers find your website: Can potential patients find your website easily? When patients search for healthcare practitioners online, you want your practice to be one of the top results for that search, especially since one-third of all clicks go to the first three organic results on Google. The top position is a key component for generating sustained and qualified traffic to your website. Search engine optimization, or SEO, is the process of refining your website to improve its chances of ranking highly in search results for relevant keywords.
  3. Share useful content: Most visitors do not even have time to read dense content. If your website content consists of long sentences that are difficult to comprehend, not many visitors are going to stick around. One of the biggest reasons for visitors leaving a website is that the content is boring or difficult to consume. Be sure to avoid thick blocks of content. In order to make your content easier to read, make sure the font size and line spacing are sufficient. Increasing the font size and line spacing on your website can give a significant boost to your customer engagement levels. The heading and subheadings also play a key role in maintaining your readers’ engagement levels.
  4. Create effective calls to action (CTAs): CTAs are triggers for your website visitors to perform the desired actions. CTAs, if used properly, can boost your patient engagement rate. The best ways to create compelling CTAs are to use the right language and place them strategically. The best time to request your visitors to take the desired action is after they have finished reading through your content. A strategically placed CTA might give your website visitors a reason to explore your website longer.
  5. Start a blog: Blogging can add fresh content to your website on a regular basis and help with SEO. Consistently posting fresh content on your blog shows that you know your business well and are trying to keep your patients engaged. On your website, you may also provide information about general procedures, share healthcare tips, announce discounts and provide updates about your practice. You can promote your blog using social media and use it to engage with existing and potential patients.

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Best Practices for Engaging Your Website Visitors

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