6 Effective Ways to Reach Your Target Audience

6 Effective Ways to Reach Your Target Audience

Today, everyone needs personalization – and so do your patients. If you are looking to improve your online presence and healthcare marketing effectiveness, adopting a one-size-fits-all strategy doesn’t work. Thus, you cannot put your patients and consumers on one platform. Rather, you need to perform targeted marketing.

Why target your marketing strategies?

Targeted healthcare marketing plans such as messages and strategies, along with improved healthcare practices, are the best ways to reach your audience. They must target patients – elderly, baby boomers, consumers – and all your target audience. For instance, you might opt for Internet marketing that reaches teenagers and Internet-savvy patients who are looking for new physicians, but what about senior citizens who have limited or no access to laptops and smartphones?

Here are different healthcare marketing practices to reach your target audience, garner positive reviews and expand your reach and scope of practice.

#1. Have a user-friendly website

Millennials and GenZers believe in searching everything online. They are Internet-savvy and prefer comparing healthcare providers. Thus your website should:

  • Be easy to search. Optimize your website with keywords in your page titles, headings, etc. with SEO for doctors.
  • Be pleasing to the mind with intuitive design and easy to scroll.
  • Offer simple access and fast uploading.
  • Be updated with relevant information about services offered and doctors.
  • Include an FAQ section with answers to commonly asked questions.
  • Be linked y with other related websites and vice versa for more informative content to refer to by consumers and patients.
  • Contain uploaded video and photos related to treatment or services offered that will assure consumers.

Healthcare marketing plan to improve online presence should come with a strong message to hold the customers and emphasize empowerment. Generally, healthcare is approached by people in case of emergencies like when they have to locate an emergency room or search for the closest hospital. Also, since healthcare brings a feeling of fear to many, you won’t be able to target consumers who haven’t selected you as a healthcare provider. Thus, holding a high SEO ranking for doctors and maintaining a good website should be the top priority.

#2. Go online

With existing patients, you already have a repo build as they already know you and have used your service. But to build long-term relationships with existing patients, you need to provide convenience to them with healthcare marketing services to improve online presence with services such as:

  • Access appointments online for confirmed meeting.
  • View records online to stay free from worries of losing documents.
  • Access to discharge instructions and related details online for no more last-minute confusion.
  • Regular posts on social media platforms related to general health tips.
  • Email appointment reminders.

We all have the habit of discussing good and bad services with our friends and family. Plus, word-of-mouth marketing is the most trustworthy and strong marketing tool. So these activities will influence existing patients who will benefit your practice in the future by referring you to new patients. This is especially effective for senior patients who believe in word-of-mouth more than online reviews.

#3. Get a mobile app

Not everyone loves to stick to their laptops all the time and search online for doctors and their practices. There is a large segment of Americans who are at their retirement stage, i.e. born between 1946 and 1964, or senior citizens who are more prone to ailments and require healthcare more than the other generations. And they prefer mobile over any other device such as laptops, etc.

Have your mobile app created using services such as SEO for doctors for high ranking of your website and practice, or else you won’t be found online and will lose customers who are mobile-friendly.

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source: https://getreferralmd.com/2015/08/mobile-healthcare-technology-statistics/

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