6 Ways to Get More Positive Reviews

6 Ways to Get More Positive Reviews

In the competitive world of healthcare, you work day and night to satisfy your patients with your services – and that leads to the growth of your practice. In this scenario, your online reputation plays a significant part, as more than 70% of people refer to online reviews before making a physical visit to a medical practice. To boost your reputation, you need more positive reviews. Let’s see how you can get them.

  1. Build your online presence

The first and foremost element for building your online presence is a stunning website for your practice. To get more positive comments, your site should have:

  • Patient portal for easy appointment scheduling
  • Informative content for visitors, related to their ailments and treatments
  • Easy navigation throughout the site
  • Good search engine optimization to rank high in search engine results

Get professional help for website creation to boost your practice’s image. Along with the website, some other ways to build your online presence are:

  • Create an account on all social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.
  • Create an account on popular review sites such as Yelp, Google My Business, Healthgrades, etc.
  • Post blogs and guest blogs on relevant sites
  • Participate in online healthcare forums
  1. Ask for positive reviews

After providing good treatment, you have the right to ask happy patients to post positive reviews of your practice. And they will surely do it for you. Remember, don’t ask your staff and family members to write reviews for your practice. Google’s algorithms are good at identifying fake reviews since there are more adjectives and less description of the actual experience. In the long run, this can backfire on your online reputation and know about the fake reviews will probably demotivate your patients to write about your practice. Remember not to force patients to write reviews or testimonials for you; just request them.

  1. Reply to all reviews

Ignoring reviews will result in damage to your online image. According to a study, more than 50% of people believe that a doctor should reply to reviews. So you need to regularly check your social media accounts and various review sites for any reviews and reply to all, whether positive or negative. This will reflect your proactive and considerate personality to your patients and gradually increase the number of positive reviews.

  1. Don’t be defensive

Not every patient will walk out satisfied. This dissatisfaction can lead to bad online reviews. Remember, they need not be taken personally. Don’t delete or ignore them; rather, reply to negative comments with thanks. Take them as feedback. Respond with a solution to your patient’s issue, assure improvement or request the reviewer to take his concern or issue offline. Offering a solution will shine a positive light on your personality and even result in removal of negative reviews.

Take the first step to protect your online reputation and request your Online Reputation Assessment.