A Responsive Website Design for Healthcare: Is It Really Important?

A Responsive Website Design for Healthcare: Is It Really Important?

Mobile-friendly healthcare business websites promise high-level service efficiency to customers in the mobile segment. A well-designed responsive website isn’t the future, it’s happening now!

The digital world evolves every day and the changes are slowly embraced by businesses who market themselves through the Internet and social media. One such phenomenal change is the evolution of responsive websites.

What is a responsive website?

Responsive web design is an approach aimed at crafting sites so as to provide an optimal viewing experience to users. These also provide an easy platform for interaction as the interface becomes easier to read and navigation can be smoothly done with a minimum of resizing, panning and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones.

How essential is it for hospitals to make the move to a responsive mobile-friendly website?

It’s recommended by Google

Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total Internet traffic. In fact, this isn’t new to the digital world and has been recommended by Google since 2012 as the best strategy for mobile-optimized websites. This has gained so much momentum that on April 21, 2015, Google announced that it would begin using mobile-friendly sites as a ranking signal. That means if your website isn’t responsive or, in other words, isn’t mobile-friendly, it will soon see a decrease in search engine rankings and you can lose potential patients who carry out an online search before visiting a physician. Google is the world’s largest and most preferred search engine. Its main aim behind introducing this change, which is also referred to as “mobilegeddon” or “mobilepocalyse,” is to improve the user experience.

Google recommends that responsive web design is its recommended mobile configuration and refers to a “responsive web design” as the industry “best practice.” The objective is to enhance a searcher’s experience from frustration to facilitation, as they no longer will have to struggle with zooming and scrolling text with the desktop version of websites on their mobile devices or laptops. For any business, customers come as the first priority and this change will now take the users to sites with a positive mobile experience.

Users now seek an optimized experience on their devices

Take the first step to protect your online reputation and request your Online Reputation Assessment.