We live in a digital world where most of your patients do online research before visiting your practice. For this, you need effective digital healthcare marketing, and the effectiveness is measured by the leads driven into the marketing funnel for revenue. To have successful digital marketing, you need to reach your target audience via different channels and messaging tailored for engagement. Below are the best practices that will reap you good results from your digital marketing.
- Decide on your budget
The first and foremost thing is to allocate an amount to be spent on digital marketing. Discuss with your marketers to determine when and how much they wish to allocate to an online channel. To maximize your return on the money invested in marketing, make use of healthcare CRM and reach out to more patients digitally.
- Be on mobile
Mobiles are the favorite of more than 80% of people for browsing the Internet. Around 70% of consumers make use of the click-to-call feature on mobile websites. Therefore, you need to have a mobile-friendly website. Be sure to have a responsive design. Also, healthcare apps can bring good business to your practice by engaging more people.
- Use PPC and social media
For promotion of your practice, your marketing strategy should include online advertisements targeting search engine-based and AdWords. Pay-per-click (PPC) is the most popular tool for lead generation. Along with Google, paid ads on social media pages help you approach target audience basic demographics, location, etc. Google Analytics helps you identify lead sources and quantify the ROI across sources.
With the vastness of social media, it is imperative to be present on all social media platforms. Whether millennial or baby boomer, all are on social media and follow it religiously. So you need to be active on these platforms to showcase your thought-leader personality. Share your writing with people to grow trust in your practice.