Digital Healthcare Trends to Watch For In 2017

Digital Healthcare Trends to Watch For In 2017

The US population is taking more responsibility for managing their health and decisions related to it as they have easy access to the Internet for learning about health conditions, diagnosis and treatment options. To reach out to the online audiences, Internet marketing has become an essential component of healthcare marketing. As 2017 approaches closer, let’s have a look at some trends to watch for in healthcare marketing in the following year.

mHealth Is Poised To Play An Ever-larger Role In A Patient’s Healthcare Experience

Advancements in mobile technology and devices will continue to provide a number of important benefits to healthcare organizations, intermediaries and society. Healthcare providers will experiment with new and innovative tools to provide patients/individuals with the necessary information to manage their lifestyle and health. Latest technology will enable extending the reach and quality of healthcare services by facilitating more complex operations such as tracking of chronic patients, remote diagnostics and monitoring. mHealth devices and applications will evolve further to provide efficient and secure healthcare services which in turn, will provide greater value to the patient.

Virtual Healthcare For Patients

In 2017, more patients will book appointments and take online consultations. Healthcare marketers will need to develop strong mobile strategies for tapping this empowered set of audiences by engaging them. If they equip themselves with the necessary tools of communication, physicians can virtually diagnose patient health concerns, provide treatment recommendations and suggest specialist referrals.

No Social Presence, No New Patients 

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