Ramp up your web presence with blogs! Blogs help create and develop your brand equity in the vast market of healthcare, where patients look for quality services. Blogging provides an opportunity to refine your brand and consider services through the eyes of your patients.
If we talk about the biggest evolution in the healthcare industry, digitalization will definitely top the list and has made a huge impact. For swimming through the tough waters of today’s competitive medical world, physicians need to put their efforts for marketing their practice on the Internet. People have become so dependent on the Internet for making their decisions that they research their options even before buying a refrigerator. Just like other companies put their efforts into establishing a strong online presence for attracting new customers and retaining the old ones, the healthcare industry also needs Internet marketing to sustain itself in the competitive marketplace.
For influencing patient decisions and making them aware of your presence in the vast healthcare market, you need to be where your patients make their decisions, i.e. the Internet. And when we talk about Internet marketing, blogging can be channeled as a low-cost and long-term strategy to develop a positive online reputation. Blogs offer an excellent platform to physicians, hospitals and other healthcare providers to take a more active and engaged role in managing patient health. Well-written, educative and informative blogs establish trust and credibility among those benefitting from the information. They can also share this information on various social media platforms. Once this flow of information starts, it enhances your online visibility and hence, provides you a golden chance of building a positive online reputation. Here are some easy tips for physicians to write blogs:
Choose a snappy headline
When you begin to write, make sure you choose a simple yet catchy headline for your blog. Patients will read a blog post if its headline entices them in some way or another. A compelling headline will make your blog stand out from the crowd and will drive the reader to read through all of it.
Imagine your blog title as a billboard
While drafting the blog title, consider the situation of trying to attract the attention of drivers who have only a few seconds to look at your signage. Your blog will have just a few seconds to catch the attention of readers. Visitors often read the title and make a decision about whether to read the rest of the content. Avoid using medical jargon that can’t be understood by a layman. Instead, use simple terms to attract readers to your blog.
Focus on keeping the blog posts lay-friendly
While writing your blogs, always remember to keep the target audience in mind. A quick analysis of the information already available on the topic you plan to write about can be of great help. Readers love to read something that provides them knowledge about something that can be beneficial to them and increases their knowledge quotient. Be conversational in your writing tone and avoid using excessive medical terminology that your readers won’t appreciate or understand.
Avoid lengthy blog posts
Provide relevant information but avoid making the blogs too lengthy, as users may lose interest. People will come back to your blogs only if the information you provide is short, crisp and precise.
Don’t let your content get stale
Once you have followers for your blog posts, they constantly seek fresh content. Adhere to a fixed schedule for posting blogs so that readers get new, interesting and updated topics to read. Blogs fullfil the great purpose of helping readers lead healthier lives. So, directly or indirectly, blog posts help you help your patients and potential ones, even when they aren’t visiting you. Writing blogs to provide information and useful tips that can be directly implemented by people is a great way of developing online visibility.
The bottom line
Blogging can attract new patients and also helps improve your search engine ranking significantly. It is also typically less expensive than traditional marketing approaches. If you still haven’t embraced blogging, it’s time to start now. Surely, you wouldn’t want to miss out the benefits it can bring to your practice.Physicians