Emerging Consumer Roles and Its Effect On Healthcare

Emerging Consumer Roles and Its Effect On Healthcare

The rise of empowered healthcare consumers and its impact on the healthcare industry

Ready to become partners in their own health, more and more people are now turning to the Internet to make their health decisions. The emergence of digitally empowered healthcare consumers has transformed the dynamics of the healthcare industry.

Why changing consumer decision making behaviour has become a major influencer in healthcare?

Healthcare consumers i.e. the patients today are digitally empowered and take advantage of online processes, health portals, social media channels, review websites and physician web pages to make their health decisions. Whenever and wherever required, people instinctively turn to the Internet for not only referring to everyday medical information but also for diagnosing their health conditions. This new emerging category of healthcare consumer is slowly redefining the physician-patient relationship.

A better patient experience now starts with a better online experience

As the world is connected through the Internet today, it’s quite hard to understate the importance of online patient experiences. Driven by the excellent online customer experiences they have had with services in other industries, healthcare consumers now have an inclination for the same in healthcare, as well. Digital patient engagement is the foundation for building positive patient relationships. Providers who use digital media for communication and provide mobile health solutions are preferred by consumers over the others who are sluggish digital adapters.

According to a study at the Pew Research Center:

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