Four Ways to Grow Online Presence of Your Practice

Four Ways to Grow Online Presence of Your Practice

Being a doctor, your sole aim is to help your patients get well and grow your practice exponentially. To grow your practice, you need more patients. Gone are the days when word-of-mouth marketing used to be the only way of patient acquisition. In this era of the Internet, you need to view things differently and understand the necessity of online presence.

The Internet has enlarged the scope for patients to select from numerous doctors. Today, people search a practice or practitioner online and check reviews on various review platforms. So, your strong online reputation can be built only through a good online presence. How to get a strong online presence for your practice? Let’s see below.

  • Engaging website

When searching your details or specialty on Google, a patient wishes to see your website. It is a hook that can change a lead into a conversion. Or it is the first step to building a long-term relationship with your existing patients. Your practice website should be easy to navigate and user-friendly so viewers can easily locate your contact details. Also, there should be a clear display of services you offer. Case studies and testimonials can add to trust-building with potential patients. Your website should be rich in relevant content. A patient lands on your website in search of some relevant content on his illness or treatment. Your content should be simple and succinct. You are likely to lose your potential patient if the content is not engaging.

Design and information are interrelated. If your website lacks responsive design, your informative content will go in vain. And you must have a patient portal where your patients can schedule an appointment, post any query, check their reports, pay bills, etc. This will surely increase your popularity among Millennials.

  • Traffic on website

Now that you have your practice website with all components, it’s time to drive traffic to it. After analyzing patient demographics, lifestyle, behavior, etc., you need to decide which services to promote. Now, for promotion through pay-per-click (PPC), you need to consider keywords, zip codes or age bracket of the intended audience.

Organic search that serves for 51% of website traffic is driven by the content that needs to be optimized. Good SEO for your site acts as a supplement to a paid advertisement. You should make use of Google AdWords for keyword selection. Also, there are few points to keep in mind when selecting keywords:

Take the first step to protect your online reputation and request your Online Reputation Assessment.