The first month of a new year is all about creating new strategies for your practice in 2018. From an informative website to strengthening your presence on a social media platform that allows your target audience search you on Google or other search engines. In addition to SEO, it’s the practice reviews that are floating everywhere on the Google and establishing your online reputation. Today, in the world of the Internet, your practice’s growth is at the stake of your online reputation, so you need to get your practice displayed in the most pristine way.
Online reputation acts as the decision-influencer of a patient’s journey. 90% people say their decisions were influenced by the positive reviews. The Internet world affects purchase decisions of around 85% of consumers.
Online reputation management might seem to be a daunting task because of the numerous review sites and the active, positive or negative response of patients on your practice. And you just can’t ignore them. Let’s check the benefits of strong online reputation.
Since online reputation is considered as a personal recommendation by many, it results in building the higher trust of patients in your practice. The number of positive reviews you have is directly proportional to the number of followers you get on your practice. Irrespective of the size of your practice, people want to know about your services before making a physical visit to your clinic. People wholeheartedly trust positive reviews.
Profitability and trust go hand-in-hand. When a patient, searches online for a treatment offered by your practice and comes across your competitor who ranks higher on various review sites, then you are likely to lose them. So, aim to get a number of positive reviews on all review platforms. People read not more than 10 reviews before visiting a practice.
Take the first step to protect your online reputation and request your Online Reputation Assessment.
To maintain the reputation of your practice you are required to deal with conflicts, i.e. responding to negative reviews. Replying to negative feedback should be in real-time to show your concern for your patients but with a calm mind. This act is admired by reviewers and can convert the disappointed patients into happy ones. For effective relationship building, you should learn how to respond to negative feedbacks. This builds your online reputation. The leads and revenue of your practice are directly impacted by the way people perceive your practice.
Some other direct and indirect benefits of online reputation management
– Strong reputation creates a great impression of your practice for existing and new patients. This way you can identify the key touch points for your patients and build sustainable relationships.
– With effective online reputation management strategy, you can showcase the services offered by your practice and how you are better than your competitors.
– You can even win over your cold visitors and turn them into your patients with your good online reputation that will grow their trust in your services.
– With the help of good online reputation, you can display your thought leader personality to the world and influence them. This is an effective way to leverage your image over the competitors and grow your practice exponentially as you end up having free media coverage.