The Millennial Generation, or Generation Y, includes people born between 1980 and 2000. These estimated 75 million people are the new target of the healthcare industry. They have strong purchasing power and form the largest share of US population. Also, the older ones are now starting their families. This generation views healthcare with different sensibility and behavior. So, how to attract millennial customers to your healthcare practice?
These tech-savvy individuals are highly impressed and involved with digital life, so you should focus on offering online medical services through your website. An intricate and informative website can attract people to your website, but retention happens only with engagement. Your website should offer online virtual visits and other services such as online appointment booking, access to medical records, etc.
Since millennial customers were born in the digital age, they prefer doing everything on their mobile. More than 80% of millennials use mobile devices for Internet browsing. They want you to make efficient use of technology and will surely browse your website on their phone. Therefore, you need to have a responsive mobile-friendly design. For better sale conversions, offer features such as booking an appointment or checking reports on a mobile phone.
Create social media accounts
Social media platforms are a hangout space for millennials. So you need to be present and active on all social media sites such as Facebook, Twitter, LinkedIn, Instagram etc. These sites allow you to share your practice images, patient testimonials, blogs and other informative content that builds millennials’ trust in you. Social media allows you to share your thought-leader personality with millions.
Create accounts on review sites
Just as with social media sites, you need to have a presence on review sites. Millennials prefer checking online review sites before making any decision related to purchasing a product or service. Review sites help you build a strong reputation for yourself. Because generation Y is mostly busy on the Internet, they are highly influenced by what people say and share their views online for others to read. More than 50% of millennials prefer to share their negative experience online – unlike baby boomers, who directly approach their doctors with their issues.
Take the first step to protect your online reputation and request your Online Reputation Assessment.
Offer quality of service
Millennial customers don’t believe in compromising on the quality of experience. This tech-savvy generation looks forward to seamless digital and real-life experience when it comes to services. So you need to have an engaging website as well as trained staff at your practice. Easy to access is what millennials look for. If they can’t access your website or reach your address, then your online reputation or informative website can do no good for you. Also, if you fail to offer quality care and good treatment, than no positive review can impress your patients and you are likely to receive a number of negative reviews.
Organize health workshops and seminars in places where you can find millennials such as colleges and companies with interns. Yes, generation Y trusts the Internet, but this initiative will help them understand who you are personally irrespective of what good or bad others say about you online.
Always on the Internet, millennials love to do medical research. They are attracted to relevant content in different forms such as videos, infographics, blogs, health forums, slide shares, etc. Upload your content on various popular sites in different forms with an advertisement of your practice to grab the attention of millennial customers.
Present your tech-savvy mindset and offer satisfying medical treatment to build a millennial patient base.