How to Choose Keywords for Your Practice Website

How to Choose Keywords for Your Practice Website

Keywords play a key role in making your practice website reach new heights in Google searches. Optimization of the right keywords gives you amazing popularity among your target audience. It is very important to select appropriate keywords as they can make or break your practice website. Let’s understand how to choose the best keywords for your practice:

  • Keyword research

To optimize your website, you need to do keyword research for selection of the right keywords to connect your target audience with your practice. Make use of Google AdWords’ Keyword Planner to select the high- performing keywords corresponding to your practice/specialty. It also analyzes your geographical area and suggests the best keywords accordingly. It should not be based on intuitions but on Google Trends. Based on quantitative data, you can capture patients quickly. Go for high search volume keywords. For instance, there are similar keywords like “gynecologist in MI” and “MI gynecologist,” but check which has better volume and go for it. Also, for quality leads, you need to use specific keywords instead of generic ones. Opt for phrases instead of a single word.

A simple way of adding more keywords to your list is by typing a keyword in Google and scrolling to the bottom of the page to find more related words. Another way to know if the keyword is good or bad is through Google SERP. When entering your keyword, if Google displays mostly medical practices, then probably it is a good keyword.

  • Relevant keywords

Be particular when selecting a keyword. Just increasing your keyword list is not a solution. If you want a searcher to schedule an appointment, you need to select highly relevant keywords. For instance, using the keyword “dentist” can get enormous visits on your website but not quality leads as compared to “dental implant in Houston.”

  • Intent of keywords

Keywords indicate the intent of a searcher. When a patient wants to book an appointment, the searched keywords include treatment, doctor, specialist, etc. Whereas, when a patient is just exploring to learn more, the searched keywords include causes, symptoms, what, etc.

  • Superlative form of keywords

Now that you know long-tail and relevant keywords are necessary for your website, you also need to understand the importance of superlative degree when finalizing keywords. A searcher generally wants to know about the best practice, so use keywords such as “best dental service near me” or “top dental practice in Dayton,” etc.

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  • Local SEO keywords

Region-specific keywords can attract higher traffic to your website. This helps Google know where your practice is located and lets your target audience know about your practice. Adding city and state will help Google know you serve a localized market. This will help you become popular in your locality, and a local SEO campaign will build an online reputation.

  • Keywords used by competitors

It is important to know what your competitors are up to. Read their website content and blog posts to understand their focus area and targeted keywords. By typing these keywords in Google, check your ranking against your competitors’. Learn how to rank up or maintain your higher rank.

  • SEO updates

There are new updates in SEO that need to be implemented on your practice website. Also, refine your keyword list every now and then to go with search trends on Google and relating to your practice. For each page of your website, don’t exceed five to 10 keywords, or else optimization won’t allow you to achieve a higher ranking.

Your SEO implementation will help you generate more leads. For good SEO, you need to understand the above-mentioned strategies for selecting the right keywords and letting Google connect your website through these keywords. myPracticeReputation offers SEO Assessment and other SEO services to rank your practice high in Google searches. Feel free to contact us at 646.374.3601.

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