Infographics can add significant value addition to your online marketing strategy.
Infographics is the short form of “information graphics.” These are graphic visual representations of information, data or knowledge that help present complex information, including any kind of technical data and statistics, in a creative and visually attractive way.
Owing to consumer demand for simple yet meaningful information that can be read in a short span of time, online marketing experts have widely taken to this medium to build online brands. When it comes to healthcare, understanding difficult terms can be an arduous task for a layman. Infographics can provide respite as they display data and information in an easily intelligible visual display. Read below for some quick tips to create powerful infographics for your practice:
Infographic design and layout
The design and layout play a very important part in creating a meaningful infographic. It should have a clear purpose and should be designed specifically for your target audience. An infographic should clearly demonstrate the story, data, trends or statistics and should be compelling enough for people to engage with it. The infographics designer should ensure that the final product is a combination of absolutely right colors, fonts, visuals to make it appealing, informative and engaging at the same time.
Spend good time to brainstorm a perfect headline
If the infographic has a provocative eye-catching headline, the chances that it will be seen, read and shared increase many-fold. It should be such that it immediately captures the user’s attention and describes the infographic in a short sentence.
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Simplicity is the key
As with all other things in life, infographics come out best when they are simple. While drafting the idea for an infographic, make sure to streamline the information and customize it to your target audience. For instance, an infographic for educating patients about preventing diabetes with lifestyle modifications should focus on practical ways in which healthy eating and exercise can help prevent the disease/manage its symptoms. Here providing information about the disease will be redundant. Infographics provide the advantage of distilling complex ideas into simple visual forms that can be understood by one and all. Maintain their natural form by keeping them as simple as possible.
Ensure accuracy of information
When patients refer to infographics, they rely on the information provided to them. As infographics serve the purpose of presenting complex medical information in a lucid way, patients refer to them to educate themselves on their health conditions. Make sure to double-check the information for scientific relevance, accuracy and reliability of statistics.
Content marketing has started becoming more image-centric, a trend that is likely to gain more momentum in the coming years. Infographics can be leveraged as one of the most effective ways to communicate with patients, establish authority, gain online visibility and increase shares across social platforms.