Social media is strong marketing and communication tool to connect with millions of people in a single instance. According to a study by Statista, social media is expected to have around 2.7 billion users, making it a golden opportunity for marketing campaigns and engaging more consumers. Below are tips to increase user engagement with your practice via social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Create Connections
Link your social media pages to your website or other digital communication platforms. This will make it easy for new patients to connect with you and your practice via social media profiles. It will help them track your activities, like or follow your posts and trust your thought-leader personality.
- Use Multiple Post Types
Share your posts on all social media channels. It can be your blog’s link or a tip on general health maintenance for your target audience. Posts can be in the form of greetings such as a good morning or Merry Christmas, etc. To increase views, go for an infographic or other forms of visual content. They act as an interest generator that resonates more with readers over plain text because our brain can process an image 60K faster than simple text. Instead of bluntly posting, use posts with questions to learn your readers’ views and preferences.
- Maintain Constant Post Time
Make a plan and schedule your posts. Check for peak user times and publish your posts accordingly. Be consistent with this practice. This will give people the opportunity to interact with you, building long-term loyalty. Types of posts can change, but not the posting time in order to attract more comments and conversions.
- Increase Audience Participation
Blunt posts will steadily decrease the number of visitors viewing your posts. Your followers need some scope and space to participate and feel engaged. This will motivate them and subsequently increase comments on your posts. You can organize some contests and ask people to participate and share their views. For instance, a challenge on “How you deal with toothaches?” Or “What keeps you fit?” You can ask them to send a blog on your email ID and the winning blog will be posted on your social media page. Such events create enthusiasm and engagement.
- Share Your Knowledge
Share educational and actionable content with your patients on all social media platforms. Relevant information displays your expertise and grows consumer trust in your practice. Along with your practice, you should share updates on the healthcare industry to sound unbiased in knowledge sharing. Create groups for sharing knowledge and experience that will attract not just your target audience but even other healthcare practitioners that will lead to stronger networking. Assure people that you are sharing relevant and genuine information only.
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- Involve Yourself in Discussions
To make yourself known to other people, you need to participate in popular groups. You can make use of Twitter for one-to-one conversations. Participate in discussions organized by other doctors or conversation among medical practitioners. This will help you showcase your knowledge and experience. Any discussion on recent events will attract more people to engage with you. Remember to join relevant groups on Facebook, Twitter, etc. as your followers will see your profile in and out.
- Insert Correct Links
In your posts, remember to place links that land an individual on the concerned page for more conversions. A person who clicks on your link in search of more information is sure to be disappointed if he/she does not find any useful content on the landing page. You will be showcased as not delivering on your promise.
- Provide Accurate Information
Online you can find a lot of information on any topic, and not everything is accurate and helpful. In such a scenario, it is your responsibility to share accurate information related to healthcare on social media platforms. This will grow viewer trust in your practice and thereby increase engagement.
Remember to monitor the results of your strategy and work on the methods that offer higher leads and better conversions. Also, ask questions of your audience to get their suggestions, comments, and feedback. Social media is an amazing platform to communicate and engage with your existing and potential patients.