It’s Time to Brush Up on Your Social Media Strategy

It’s Time to Brush Up on Your Social Media Strategy

When used wisely and cautiously, social media platforms can be potentially channeled to promote individual and public health as well as a physician’s professional development.

Social media provides an excellent platform for physicians and other healthcare providers to engage with the public, educate patients and improve professional networking and education. Going one step further, owing to its popularity and usage by all segments of society it is now increasingly being used by the healthcare industry as a marketing and promotional tool. Changes in the world of social media happen at a phenomenal pace, so it’s important to take lessons to improve your social media promotional strategy. Read below for some quick tips:

Make strategic choices

While drafting a social media marketing plan, make sure you analyze and follow the demographic and user data. The choice of social media channels should be based on the target audience and goal of communications objectives. Social media is a vast space and you need to go to the people where they are. Depending on your marketing goals, you can chose to target people directly from platforms like blogs, Twitter, Facebook, YouTube, LinkedIn or can specifically target niche groups like moms, pregnant women, diabetics, people suffering from particular diseases like obesity, hypertension, PCOD and so on.

Create portable content

Don’t restrict yourself to providing text information to your patients and readers. Expand your horizon by developing portable content such as online videos, infographics, newsletters, white papers, brochures and other patient education materials. Creativity adds an interesting angle to the otherwise dreary health information. Readers who will use these thought-provoking information substitutes will form a positive perception about you and your practice.

Facilitate viral information sharing

For any type of content you post on social media, ensure that anyone reading it can easily share it forward. Facilitating viral information sharing for your messages can help establish a positive online reputation. People who will benefit from the information your post will definitely share it with their peers, family and friends and can indirectly become your brand advocates in the social world. Facebook, YouTube and Twitter are some mediums through which you can encourage sharing among users.

Take the first step to protect your online reputation and request your Online Reputation Assessment.