Online Presence Alone Isn’t Enough! Tips for Dentists to Build a Strong Online Reputation

Online Presence Alone Isn’t Enough! Tips for Dentists to Build a Strong Online Reputation

As a dentist, you must be spending most of your day at your practice. Amid busy schedules and hectic work life, you squeezed out some time to create a website so that patients can see you have an online presence. After a few days, you realize that you barely have any traffic on the website, let alone aside any patient conversions from it. Just having an online presence isn’t enough. There is much more to it!

Social media is a broad spectrum comprised of online communication tools providing channels for connecting with people. The marketing power of social media is growing exponentially and will continue to create new mediums from which businesses will tap their potential customers. It offers the advantage to connect with people with real-time sharing of text, audio, photographs and videos. The advent of social media has invaded the medical cocoon, as well, where dentists, physicians, healthcare providers and physiotherapists have started embracing the change to their benefit.

Patients are looking to online sources of information, including social media, patient review sites and doctor blogs for information about specific diseases, disease prevention, latest treatments and procedures as well as to find out more about doctors, dentists and other health professionals.

Have you covered all your search paths?

To have patients visit your practice through the online channels, you should address key consumer needs. Patients usually look for a new product, service and latest treatments/procedures for their dental health. Dentists should leverage various social media channels to attend to patient needs so as to put their brand into patient consideration.

Constantly update your practice website

A customer-friendly website is the first step toward building a positive online presence. Make sure that your website is updated with all vital details about your practice such as phone, address, hours, email, etc. A profile photo is recommended along with a listing of your credentials and experience. Make sure that the website has social media integration with share buttons to Facebook, Twitter, LinkedIn and so on. To differentiate your website from other competitor websites, you can add blogs, videos and educational materials for your patients.

Get positive patient reviews

Take the first step to protect your online reputation and request your Online Reputation Assessment.