Video sharing is becoming hugely popular among Internet users as anyone can view, share, upload and comment on video footage. It is now gaining importance as a great way to exchange information, share experiences and engage audiences.
When it comes to reaching out to a potential target segment for marketing, the power of video is unmatched. Online videos are taking content marketing by storm. For instance, YouTube has over a billion users — almost one-third of all people on the Internet — and every day, people watch hundreds of millions of hours on YouTube and generate billions of views. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.
Online video sharing is the new-age way to converse and exchange information, connect with the world online and engage audiences. Video sharing sites like YouTube or Google Video provide an easy and interactive platform to healthcare providers through which they can deliver an engaging experience for their patients and others to view and share health and safety information.
Videos can be created on a variety of health topics providing useful and accurate scientific information about any disease, its occurrence, preventive tips and measures, lifestyle changes, healthy habits and so on. These videos can be uploaded on other social media spaces like Facebook page or blog, as well, from where they can be easily shared across various other platforms.
Best practices for online video production
Strategize content keeping your target audience in mind
The content of the video should be engaging and visually pleasing at the same time. While strategizing the content for the video, always keep the mind-set of your target audience in mind. For instance, if you plan to launch a video on “Healthy eating habits for expecting moms,” make sure the video contains interesting food facts in simple depictions and the content should be presented in such a way that it can be retained in mind easily. The use of medical jargon, any kind of detailed technical information or unnecessary charts and graphs should be avoided. The mantra is to use simple, easy-to-follow “stories” with a single message or call to action as these are more likely to become “viral.”
Keep the videos short, crisp and precise
In an age of information overload, it is important that the video be short and naturally engaging. If not, viewers will simply move on.
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Include a URL for more information
Remember to add a text box at the end of the video to include a specific URL to direct the user to additional information on the topic. If the user likes the video content, there’s a chance he will want to read more about it. This can be a golden opportunity to attract more visitors to your website, some of whom can be potential patients.
To thrive and survive in the online marketing market, you need to be creative. The innovation of ideas needs to be implemented not only with the videos, but also in the campaign strategy you’ve built around them.
As with all digital marketing activities, a retrospective evaluation is very important. Almost all sites utilized for video posting provide metrics at little or no cost. For instance, by analyzing these metrics you will be able to track the number of times each video has been viewed, how much time a viewer spent on the video, viewer ratings and comments that can help you formulate a better strategy while making future videos.
Going by the Internet marketing trends, video definitely is the future of content marketing. If you get the knack of this powerful medium of marketing and communication, it can be the future of content marketing for your practice, as well.