Online Video Sharing Tips for Physicians

Online Video Sharing Tips for Physicians

Video sharing is becoming hugely popular among Internet users as anyone can view, share, upload and comment on video footage. It is now gaining importance as a great way to exchange information, share experiences and engage audiences.

When it comes to reaching out to a potential target segment for marketing, the power of video is unmatched. Online videos are taking content marketing by storm. For instance, YouTube has over a billion users — almost one-third of all people on the Internet — and every day, people watch hundreds of millions of hours on YouTube and generate billions of views. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.

Online video sharing is the new-age way to converse and exchange information, connect with the world online and engage audiences. Video sharing sites like YouTube or Google Video provide an easy and interactive platform to healthcare providers through which they can deliver an engaging experience for their patients and others to view and share health and safety information.

Videos can be created on a variety of health topics providing useful and accurate scientific information about any disease, its occurrence, preventive tips and measures, lifestyle changes, healthy habits and so on. These videos can be uploaded on other social media spaces like Facebook page or blog, as well, from where they can be easily shared across various other platforms.

Best practices for online video production

Strategize content keeping your target audience in mind

The content of the video should be engaging and visually pleasing at the same time. While strategizing the content for the video, always keep the mind-set of your target audience in mind. For instance, if you plan to launch a video on “Healthy eating habits for expecting moms,” make sure the video contains interesting food facts in simple depictions and the content should be presented in such a way that it can be retained in mind easily. The use of medical jargon, any kind of detailed technical information or unnecessary charts and graphs should be avoided. The mantra is to use simple, easy-to-follow “stories” with a single message or call to action as these are more likely to become “viral.”

Keep the videos short, crisp and precise

In an age of information overload, it is important that the video be short and naturally engaging. If not, viewers will simply move on.

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