Optimize Your Dental Website for Voice Search

Optimize Your Dental Website for Voice Search

SEO is an evolving field, and medical practitioners will have to keep pace with Google’s fast-changing search algorithms in order to maintain their rankings and attract potential patients. Today, voice search is claimed to be the fastest-growing SEO tactic. According to Google’s Mobile Voice study, 20 percent of searches on mobile apps are voice searches. The total number of searches will be much higher if we include Amazon’s Alexa and Google’s Siri and Cortana.

When the voice search was first introduced on the market, its voice recognition capabilities were quite limited. However, with the advancements in speech recognition technologies, the accuracy rate of voice search has reached 92 percent.

As the functionality and popularity of voice search continue to improve, medical practitioners will need to adapt their search engine optimization strategies in order to stay ahead of the curve. By 2020, experts expect that voice search will make up more than 50 percent of all searches performed online. By optimizing your dental practice for voice search, you can attract a number potential patients who rely upon it as a daily tool. In order to be found by those using voice search, you must keep the contact page updated and develop conversational and natural content for your website.

As more and more voice recognition products hit the market, medical practitioners, including dentists, must adapt their SEO efforts accordingly. This is because voice searches are different than text searches, and medical practices that change accordingly will be able to attract more patients.

For instance, consider a woman who is searching for a local dentist online. She will be more likely to type just “dentist” because typing on a mobile screen is cumbersome. Without asking for more details, a search engine will probably display everything from a Wikipedia page to a third-party review site, and if you are lucky, your practice website may show up as well.

However, if that woman speaks into her phone, she is more likely to ask an actual question, “Where can I get my teeth cleaned?” Therefore, voice searches are not just longer; they also indicate a specific interest and often return a different set of results. Dental practices that hope to show up in the results of voice-based searches must ensure that their website content is conversational and natural. Here are some of the ways to optimize your website for voice searches:

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