Orthopedic Website Design: Important Elements

Orthopedic Website Design: Important Elements

When researching about digital marketing, you will always find the need to establish your online presence for a good online reputation. A paid ad or social media account can help you create an online presence, but there is something more important than these. It’s a website for your practice. Just any website is not a solution. Your reputation depends on how well you present yourself and your practice to the audience through an informative website.

A good website should have engaging content combined with stylistic aspects to leave an impact on the viewer. Let’s begin with the style of the website, as “We eat first with our eyes,” which symbolizes the need for a spectacularly designed website. The elements include images, typography, tone and more.

  • Design

The layout of your website is the most important element. It should have unambiguous design that helps any first-time viewer easily find the things he/she is looking for. Make use of funnel design to bring your viewer to the place you want them, such as patient portal or appointment scheduling. The breadcrumb structure should be created keeping SEO in mind.

Each page should display the most important things at the top and less important things moving down gradually. Never forget, in digital marketing, A/B testing is a must – especially when deciding on calls-to-action.

  • Images

An image has the power to enhance your content. A description complemented with a high-resolution image helps engage people visiting your website. It is a special attraction for people who avoid reading lengthy passages. Subsequently, you will get more clicks and shares on your social media pages.

Placement of images, quality and resolution determine how people absorb them. For instance, if you place too many images on a page or just an image with no context, everything will look illogical or confusing. Viewers don’t get any clear messaging and image posting goes in vain.

Every page on your website should have a relevant, high-quality image that briefs the content present on that particular image. Add alt-text to the images uploaded to help with search engine optimization for your webpage.

Take the first step to protect your online reputation and request your Online Reputation Assessment.