When researching about digital marketing, you will always find the need to establish your online presence for a good online reputation. A paid ad or social media account can help you create an online presence, but there is something more important than these. It’s a website for your practice. Just any website is not a solution. Your reputation depends on how well you present yourself and your practice to the audience through an informative website.
A good website should have engaging content combined with stylistic aspects to leave an impact on the viewer. Let’s begin with the style of the website, as “We eat first with our eyes,” which symbolizes the need for a spectacularly designed website. The elements include images, typography, tone and more.
The layout of your website is the most important element. It should have unambiguous design that helps any first-time viewer easily find the things he/she is looking for. Make use of funnel design to bring your viewer to the place you want them, such as patient portal or appointment scheduling. The breadcrumb structure should be created keeping SEO in mind.
Each page should display the most important things at the top and less important things moving down gradually. Never forget, in digital marketing, A/B testing is a must – especially when deciding on calls-to-action.
An image has the power to enhance your content. A description complemented with a high-resolution image helps engage people visiting your website. It is a special attraction for people who avoid reading lengthy passages. Subsequently, you will get more clicks and shares on your social media pages.
Placement of images, quality and resolution determine how people absorb them. For instance, if you place too many images on a page or just an image with no context, everything will look illogical or confusing. Viewers don’t get any clear messaging and image posting goes in vain.
Every page on your website should have a relevant, high-quality image that briefs the content present on that particular image. Add alt-text to the images uploaded to help with search engine optimization for your webpage.
Take the first step to protect your online reputation and request your Online Reputation Assessment.
Your website should communicate your brand identity. You cannot use just any color of your choice; rather, each page should sync with your brand and logo colors. Even in your external communications, remember the tone used in your website and branding. Consistency is compulsory for growing trust in your practice by prospective patients and existing ones.
They styling and appearance of a font, i.e. typography, defines the overall look of a website. Typography is targeted at the visitor, making the content over the site legible. It helps make the messaging clear, establishing good communication between your practice and the consumer. Choose the font, size and color according to your website’s readers.
Don’t forget, after the overall design, it’s the content and SEO that complete your website. Informative and interesting content can:
- Help visitors with useful information. Inform them about your practice and all about your treatment procedure.
- Answer a patient’s query related to his health issues and prompt your contact details for long-term solutions.
- Make your website interesting to visit and stay. Subsequently, increasing leads and growth of practice.
Last but not the least is the SEO for your website. For people to find your stunning website with informative content, you need to have really good SEO that’s possible only with selection and usage of relevant and popular keywords according to your practice.
Grow your online presence with an amazing website and good SEO. For any assistance on creating an orthopedic website, feel free to approach mypracticereputation.com. We will be pleased to help you build and maintain a strong online reputation.