By every passing day, competition in the healthcare market is growing rapidly. Here, it gets tough and necessary to maintain a strong online reputation of your practice. For this, you need to make delight your patients. In addition to treatment, there are various other things that influence the happiness of a patient. To know them you need to ask your patients that can be done through a survey.
A survey provides information related to the good and bad experience of a patient. This can save you from receiving negative reviews online. So, before you launch a patient survey campaign, here are some common mistakes to avoid.
- Too lengthy
In this busy life, a long survey with too many questions would annoy patients leaving the survey complete or destroying its real motive. You are unable to capture relevant data and lose patient’s valuable feedback. So, try to keep simple questions that do not involve much time to reply. Maintain a similar pattern for replying questions, such as objective replies or star ratings. Avoid placing instructions that interrupt patient’s flow of answering questions.
- Irrelevant questions
You need to select the right type of question in your survey. Too many mandatory questions can disinterest your patients and they might leave the survey incomplete. Another thing to keep in mind when finalizing the question is to have close-ended questions. A couple of open-ended questions help patients to discuss in details their treatment and expectations, but rest questions should be looking for a defined answer to save your survey from becoming a tiring process. This will help you get accurate answers.
- Language inconsistency
Patient survey questions should not be too personal or too commanding. It can be disturbing for people to answer too many personal questions. In case your survey has something related to treatment, then you can request for personal details such as age, gender, education level, etc. Or, better place them at the end, when a patient is submitting the survey.
Take the first step to protect your online reputation and request your Online Reputation Assessment.
Take care of the wording used in questions. Avoid using technical words and inaccurate terminology for a layman to understand. This will result in a drop-off in patients taking the survey. Use a simple language for stating instructions to your patients.
Apart from types of question and their language, it is important to have a flow of questions. Thus, it is necessary to test your survey before a final launch.
- Bland design
Your patient survey should have a nice visual appearance to attract patients. There should be a consistent and creative designing for patients to understand and feel the relevance of survey. Keep consistency of font type, size, and color.