Reputation Management Mistakes Doctors Should Avoid

Reputation Management Mistakes Doctors Should Avoid

Reputation management is the necessity of time for your practice to flourish. Review sites and numerous people who browse the Internet for all solutions have made reputation a big deal for a practice to exist. Online reputation management of your practice now has a direct link with the number of potential patients visiting your practice and increase in revenue.

Not claiming practice

You can lose numerous potential patients if you have unclaimed profiles or listings. Searchers find you online with the hope of genuine information, so take care of duplicate Google My Business (GMB) listing and remember to claim your practice. Also, get your practice citation done on relevant websites for establishing a strong reputation in your locality.

Not asking for reviews

Every day you meet so many patients and provide treatment to cure their ailment. So, you need to request your happy patients, who thank you before leaving your practice, for a positive review online. This creates a better understanding of patients’ expectation and builds a stronger doctor-patient relationship. Writing reviews or feedback allows the patient to even share their concerns with physicians. You can even mail your patients for positive comments and post them on your practice website as testimonials. The more reviews you have for your practice on the web, the better will be Google’s ranking.

Posting fake reviews

Remember, not to post fake reviews. Just to get high ranking and a strong online reputation you cannot post false reviews. Requesting friends, family to write for your practice, bribing employees or patients and posting fake reviews can land your practice in trouble. Any such review spam once deducted by Google can hit your ranking and online reputation badly. You should regularly check the review sites to save yourself from such review spam. Different review platforms have a different process of claiming them.

Not thanking for Positive reviews

It is essential for your practice reputation to thank patients who take out time to post positive feedback about your practice without bothering for any personal gains. On receiving a thank message will make the reviewers delighted and cared. This will assure them of your services and the increased trust will help you get word-of-mouth marketing for your practice. When replying, stay simple and short. You can also ask them to use any of your new services but never get swayed in emotion and disclose private health information of your patients.

Take the first step to protect your online reputation and request your Online Reputation Assessment.