Rules of Thumb About Maintaining Your Practice Facebook Page

Rules of Thumb About Maintaining Your Practice Facebook Page

As of the first quarter of 2016, Facebook had 1.65 billion monthly active users. The number is expected to rise exponentially in the next few years – a promising reason for your practice to develop and maintain a Facebook page.

Owing to its worldwide popularity, Facebook has become an integral part of Internet marketing strategies for almost all business and brands. Through it’s easy and free, creating an interactive Facebook page is definitely a big task. Following are some simple steps that you can follow to create a great Facebook Page for your practice:

All information and interactions on your Facebook practice page should be HIPAA-complaint and strictly adhere to patient privacy guidelines.

Give Key Details In The “About” Section

The About section of a Facebook page is the most important part as it reflects a lot about your practice. Make sure you spend some good time adding all the key details about your practice like your specialization, years of experience, services offered, practice address, hours and appointment numbers. Also, make sure you mention your website URL at the top position where it’s immediately visible to anyone who clicks on the About section. That will make it easy for patients/potential patients to learn more about your practice through your website.

Use An Appropriate Cover And Profile Picture

Every Facebook page has a cover area that you can utilize to post a picture which speaks about your brand. It’s similar to a billboard that can be used to capture people’s attention to your Facebook page. In a similar manner, choose an appropriate profile picture for the smaller image area provided on the main page. This is the image that will appear on all posts, photos and content you post on Facebook, so choose one that reflects your brand.

Proactively Monitor And Respond To Comments On Your Page

Take the first step to protect your online reputation and request your Online Reputation Assessment.