Understanding neurology is not everybody’s piece of cake. Some carry a misconception about what you do as a neurologist and the rest vaguely understand your practice. Your website or blog won’t be sufficient to offer clarity about your services to the masses. So having a social media account and managing it actively is essential. Also, it is a free space to advertise your services.
Here are some tips for managing your social media accounts and letting your patients know what you do.
Be Present on All Sites
The first and foremost thing is to create an account on all popular social media sites. Since all your target audience won’t be present at the same place, you need to be on all popular networking sites such as Facebook, Twitter, Instagram, Pinterest, Google+, etc. This will help you market your services to a larger audience and grow your medical practice exponentially.
Always Reply to The Comments/Queries
Social media is not just about posting, posting and posting your stuff but listening to others, also. So reply to comments/queries posted on your social media pages by your patients/prospects. It’s a tedious task to answer each and every question, but this will improve your online reputation and put patients’ and concerns to rest. You can even post a link of your blog as an answer if it requires much explanation. It is a must to keep all your public content simple and easy to understand for a layman.
Create A Personal Connection
People generally have a perception of a neurologist as an ultimate professional with no social life. This even discomforts patients, despite everything being quite rational between you and your patient. You need to make them understand that you also live a life beyond your lab coat and a stethoscope. This doesn’t mean that you will post your personal trip pictures on your Facebook wall or Pinterest board. It just requires you to thank your customers for their comments, share some anecdotes or write about a conversation that made you laugh. This will help you manage your online reputation, and patients will prefer approaching you over others.
Explain The Issue in Detail
A worried or troubled patient needs the exact explanation of what has happened with him. So you need to do some extra studies in order to simplify and explain the disorder in layman language. You need to make the patient realize that it’s not a Hollywood movie but reality. In this area, you can post some blogs related to the misconceptions about neurological illnesses and share on your social media accounts. Post ideas, details and thoughts over to engage the community, including patients and their families, teachers, students and the general public with stereotypical perceptions.
Irrespective of the kind of post, pin or tweet, it is a must for you to stay genuine. Share pictures and videos to back your statements that lead to the establishment of trust among patients.
In addition to the above steps, let’s have quick dos and don’ts
| Do | Don’t |
| Build online reputation with social media activities and let your existing patients and potential ones find you easily. | Share jokes by patients but never ever share their identifiable information on any social media site. Answer any of their neurological issues through email or a personal chat. |
| Keep learning more through social networking sites as knowledge is available there in different forms. | Never criticize a patient for a negative review on social media. |
| Manage your time and keep your checking social media accounts regularly. | Don’t hesitate to get social as it will build stronger bonds with patients. |
Following the above-mentioned steps can help you get good hands-on social media. For any assistance related to managing your social media account and building your online reputation, feel free to contact MyPracticeReputation.