It’s imperative for physicians and other healthcare providers to keep up with the pace of digital marketing transformations. A well-designed responsive website is crucial for building a brand image of your practice.
Having an exceptional website design is imperative as the online healthcare market is teeming with competition. Digital marketing teams of hospitals and physicians experiment with excellent user-friendly website designs. Given that, it seems like stating the obvious that a good website design is crucial to success. If you plan to have your present healthcare website redesigned according to the latest advancements, begin with a proper strategy. Ideally, the strategy should include a check point for the following:
Built-in responsiveness
The purpose of having a website is to make information available for audiences anytime and anywhere. A responsive web design is the most important factor to consider when having your website designed as it provides an optimal viewing experience for users. The interface becomes easier to read and navigation can be smoothly done with a minimum of resizing, panning and scrolling — across a wide range of devices (from desktop computer monitors, tablets and all mobile devices).
Organized content and simplified navigation
Create a simple yet engaging home page with important tabs easily visible to anyone who lands on the website. Redesign like a marketer and think like a patient. Simplify navigation by creating linear information paths. So include a simple search function that displays search results clearly.
An effective SEO strategy
A website is only useful if people can find it. Based on your target patients, your area of specialization and the location of your practice, plan an SEO strategy. Use of specific keywords throughout the content of your webpages helps in ranking the website higher on popular search engines like Google, Yahoo and Bing. If your website doesn’t rank well in the search engines, it can mean your patients/potential patients may turn to your competitors whose website ranks higher.
Creative ways to engage users
Content isn’t limited to just text now. Users expect a next-level experience when they look for reliable content for their health needs. Share information in the form of flyers, infographics, brochures and videos and design intuitive interactive graphics and tools. For every piece of content you create on your website, just keep in mind the end user, i.e. the patient. Create tailored content customized to user needs and preferences.
Lastly, test your site with users who have limited technology and literacy skills.
This will act as a check for your website. Content for the website should be created with the objective that is easily understood by those with little or limited medical knowledge. Avoid using excessive medical terminology or jargon. Brainstorm multiple strategies to make sure that your audiences understand what you want them to do.
A good website design is what makes a visitor decide whether to stay on it or not. Go sky-high with a custom web design that accurately reflects your practice and the kind of healthcare services you offer. This will ensure that your patients – current and new – get a correct impression about you, your practice and your online reputation.