Twitter – A Vital Digital Intelligence Tool for Your Social Media Strategy

Twitter – A Vital Digital Intelligence Tool for Your Social Media Strategy

With millions of users and over 500 million tweets being sent each day, Twitter presents a great opportunity to healthcare providers to reach a global audience of new and existing patients. No wonder Twitter is increasingly gaining acceptance as a medium for instantaneous scientific dialogue.

Going by the official statistics, Twitter already has over 316 million monthly active accounts and nearly 500 million tweets are sent per day. What makes Twitter different from other social media channels is that it promotes real-time sharing and conversing with other users and you can keep track of up-to-the-minute news. The users become a part of larger peaking trends or conversations that take place.

The 140 characters that can be posted at a single time on Twitter have definitely redefined the way information and idea exchanges take place on the Internet. In the context of healthcare, Twitter can be a vital tool that can be used for strengthening professional connections. Physicians, dentists and other healthcare professionals can use Twitter to create strong online visibility, connect with their patients and stay updated about the latest trends in the industry.

For healthcare competitive analysis, Twitter is a gold mine of digital health insights and market trends. You can use Twitter to educate users on subjects pertaining to your specialization and at the same time, you can become a part of peaking trends or conversations. Insights on the digital health landscape you gather from Twitter can be channeled for your personal and professional development.

Promote your brand by building a strong Twitter profile

Your Twitter account and profile are the foundation of your Twitter experience and will determine how the world perceives you online. It’s important to invest the time in getting it right, as it’s a golden chance to let the Twitter community know about your practice and is a gateway to drive potential patients to your profile.

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