You have the most impressive, flashy and user-friendly medical or dental practice website, but is it drawing your desired Internet audience or driving patients to your practice?
If you are investing in a healthcare site, you owe it to yourself to achieve your ROI by optimizing your dental or medical practice website for top positioning in the search engines. Search engine optimization (SEO) structures each medical or dental web page so that your site will appear high on the search engine results page (SERP) every time a prospective patient makes a query.
Search engines like Google®, Yahoo!®, Bing™ and MSN® crawl and index billions of web pages every day to return relevant data to their search patrons. And your website could have hidden “walls” and “bumps” that prevent search engines from finding your website at all.
Only 8% of search engine users review more than the first three pages prior to clicking on a result. Don’t get buried deep or remain invisible on the web. Get professional help from the experts who perform SEO for doctors, veterinarians, dentists and hearing specialists, experts in healthcare website design, to make your Internet presence known. Once your website is optimized for search engines, your medical or dental practice will enjoy a level of web presence that will work to generate a steady stream of potential new patients for you.
Localization: Putting you in front of your prospects anywhere, anytime
Beat the neighborhood competition for Internet visibility. Make your healthcare practice virtually “physically” visible at the same time your target user is searching for your services.
Optimizing your site with local map directories can make your medical, dental or veterinary practice easily findable by your local community. Google’s intuitive capabilities let you appear in the local search results with a visual guide to your practice location. Now you can target your medical or dental advertising to appear only to a specific location, region or town, allowing direct, fast marketing impact on your target audience.
Performance tracking & reporting results
Consistent placement requires relentless analysis of performance indicators in your healthcare website. Success metrics help you make SEO adjustments and future marketing decisions. Keywords, visitor profiles, appointments, sign-ups, page traffic and search engine and URL/domain referrals tracking help you determine what is generating interest from users and capturing the attention of your target audience.
We track the performance of your healthcare website from lead generation to patient conversion – helping you get the biggest bang for your marketing buck. We offer proven strategies developed through working with more than 16,000 clients, including physicians, dentists, physical and speech therapists, veterinarians and hearing specialists.
To receive more information about our SEO services, please provide the information below and we’ll contact you. For more immediate assistance, contact us at 800.679.1200.