If you have been in plastic surgery the last few years, you have witnessed a major upheaval in the profession. Not long ago, you only had to compete with other plastic surgeons. Today, itâ€™s ENTs, cosmetic ophthalmologists and a growing number of ob/gyns who are now offering medical spa services. Not to mention over-the-counter cosmetics that, while no match for the care you offer, lengthen the time between a prospectâ€™s decision to look and feel better and the time it takes them to call â€“ if they call at all.
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