Mobile-friendly healthcare business websites promise high-level service efficiency to customers in the mobile segment. A well-designed responsive website isn’t the future, it’s happening now!
The digital world evolves every day and the changes are slowly embraced by businesses who market themselves through the Internet and social media. One such phenomenal change is the evolution of responsive websites.
What is a responsive website?
Responsive web design is an approach aimed at crafting sites so as to provide an optimal viewing experience to users. These also provide an easy platform for interaction as the interface becomes easier to read and navigation can be smoothly done with a minimum of resizing, panning and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones.
How essential is it for hospitals to make the move to a responsive mobile-friendly website?
It’s recommended by Google
Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total Internet traffic. In fact, this isn’t new to the digital world and has been recommended by Google since 2012 as the best strategy for mobile-optimized websites. This has gained so much momentum that on April 21, 2015, Google announced that it would begin using mobile-friendly sites as a ranking signal. That means if your website isn’t responsive or, in other words, isn’t mobile-friendly, it will soon see a decrease in search engine rankings and you can lose potential patients who carry out an online search before visiting a physician. Google is the world’s largest and most preferred search engine. Its main aim behind introducing this change, which is also referred to as “mobilegeddon” or “mobilepocalyse,” is to improve the user experience.
Google recommends that responsive web design is its recommended mobile configuration and refers to a “responsive web design” as the industry “best practice.” The objective is to enhance a searcher’s experience from frustration to facilitation, as they no longer will have to struggle with zooming and scrolling text with the desktop version of websites on their mobile devices or laptops. For any business, customers come as the first priority and this change will now take the users to sites with a positive mobile experience.
Users now seek an optimized experience on their devices
A patient’s health information and clinical reports can be uploaded to his/her user account on the website so that the patient can access and download reports from the account on his or her mobile device at any time. There will be no need to spend for postal delivery of clinical reports or call customers to collect the reports every time. Mobile websites benefit customers by ensuring absolute convenience for them.
Users can get the best of a healthcare business’ mobile website for every little need. They can access the mobile-friendly website on their mobile phones and check if a specific health product is available. They can easily search for the details of a healthcare website using the mobile Internet. If your healthcare business has a mobile-friendly website, it will show up and return the search results in the mobile browser without a hitch. Users can log on to a mobile website and browse it with ease on their mobile devices. Why not have a mobile website for your healthcare business?
For excellence in service efficiency
Service efficiency is one of the key parameters for the growth and well-being of any business. Mobile-friendly healthcare business websites promise high-level service efficiency to customers in the mobile segment. These days, service-based business websites come up with ‘sign up’ option for registration. Once customers have signed up to get registered on a website, they will have personal accounts where they can update their user profiles with the information required for dealing with or purchasing from the website. They can track their dealings and transactions with the business through their user accounts on the website. Mobile websites make it easier for mobile phone users.
It’s time to step into the digital age!
The social life of healthcare has undergone a drastic change with the Internet, and this phenomenon has changed the landscape of the doctor-patient relationship. Physicians who leverage digital power will definitely be a preferred choice with digital health consumers. This platform enables a smoother and faster connection that can be channeled by physicians to provide the strongest reassurance for patients. They can build brand equity and position their brand as a partner in patients’ health in their lifelong journey to health and wellness. The marketing power of the Internet is growing exponentially, and having a mobile-friendly website is no longer just good practice but has become a prerequisite. The mobile clicks on your website will definitely have a profound impact on your appointment book.
So don’t wait and go mobile NOW!